Business Insights Blog

Google is redefining convenience with its latest Gemini extensions, rolling out enhanced features for Messages, Phone, and WhatsApp. These updates empower users to send messages, make calls, and more—all without opening individual apps. Initially introduced in October, this broader rollout integrates Gemini’s AI into daily communication and entertainment tasks seamlessly. Key Features of Google Gemini Extensions How to Activate Google Gemini Extensions To start using these advanced features, Gemini must be set as your primary assistant and configured to respond in English. Additionally, you need to enable the relevant extensions. Enable Gemini Apps Activity: Enable Messaging, Calling, and WhatsApp Extensions: Why Google Gemini Stands Out This cutting-edge integration redefines how we interact with our devices: Google Gemini’s latest update offers a glimpse into the future of AI-driven personal assistants. Whether you’re sending a quick WhatsApp message or curating the perfect playlist, Gemini ensures that your day runs smoother, one prompt at a time. Experience the evolution of smart assistance—enable Gemini extensions today and let AI take care of the details for you!

The Indian job market continues to demonstrate resilience, with white-collar hiring activity rising by 2% year-on-year in November 2025, according to the latest Naukri JobSpeak Index. This modest growth, reflected in the index reaching 2,430 points, highlights the evolving dynamics of hiring trends across various sectors. Key Highlights from the Report Freshers Reap the Benefits The report highlighted a notable rise in non-IT fresher hiring, offering promising opportunities for young professionals. This shift underlines the growing demand for fresh talent across industries beyond IT. What This Means for Job Seekers How to Stay Ahead At WEST – WE Skill Together, we help job seekers tap into these trends and land their dream roles. White-collar hiring trends show that opportunities are growing in new and exciting ways. With the right preparation and guidance, you can seize the moment and achieve your career goals. Let’s skill together and shape your future!

The Massachusetts technology sector has benefited over the past decade from the expanding operations of West Coast giants such as Google, Meta, & Amazon, which created thousands of local jobs. Now, that trend is reversing. Meta, the parent company of Facebook, on Wednesday announced the largest layoff in the company’s 18-year history, cutting more than 11,000 people, or 13 percent of its workforce. Google is also in cost-cutting mode, trimming projects, limiting travel, and slowing hiring, chief executive Sundar Pichai has said. And last week, Amazon said it would “pause” hiring for its corporate workforce until next year. The economic pressure on the West Coast tech giants, which all have substantial operations in Massachusetts that they were planning to expand before the slowdown hit, could lead to more local job losses. These losses will always be remembered, but for sure, professionals should continue to aspire to their dreams, working on their learnings, development, and growth to have the edge over others in the competitive environment. For those who lost their jobs in this mass layoff, we have complete sympathy & WE would work with you together to support & see you on your goals. Remember, there is nothing that lasts forever, neither happiness nor sorrow. Fight for your success; you are a fighter. Good luck with your future. With lots of love & respect!